Friday, July 22, 2011

Wish handling eStores was easier? Try out Magento Multi Store Development


Magento is an amazing opensource platform for eCommerce solutions. Read on to find out how Magento Multi Store development can help you effortlessly manage multiple eStores.

eCommerce has made business easy. And where there is eCommerce, there is Magento. Magento has a number of power packed features that makes trading over the web easy and reliable. More often than not, eStores fail to feature products and services in an easy-to-browse manner. Sometimes it becomes challenging for the customers to browse for what they are looking for and make online purchases.

Magento comes with outstanding eStore characteristics. With Magento Multi Store development you can set up stores in different domains and have unified control, conversely, you can also choose to have multiple stores under the same domain. Wondering what this means to your business?

Say, you run a bakery. You accept orders from your catalog of cookies, cakes, pies and other delicacies put up on your website. Alongside you also deal in a variety of canned fruits and home utilities. You put it all on your Magento website with great Magento templates. Still you don’t see any improvement in your online sales. Wonder why?

Take a step back and analyze it from your customers’ view point. Perhaps you need to work on the way you have put up your products and services. This is where Magento Multi Store development can help you.

With Magento Multi Store development, within one website you can have multiple stores for an enhanced user experience. Continuing the example, with Magento Multi Store development you can have separate stores for confessionary items, canned fruits and home utilities. This ups user experience in two ways. First, users can browse your offerings easily and second they can take their cart across the stores without a hitch.

Store owners get scores of benefits with Magento Multi Store development. They can manage multiple online stores using the same backend. They can have store-wise product catalogue management and inventory management. It features a provision for sharing database and pricing products differently across the stores. Store owners get analytics and reporting of each store individually.

All this, plus the facilities that Magento comes with like multiple payment gateway and tax rate integration, multi-lingual and multi-currency support, order and shipping management and others. You can give different themes for each store and can swing between seasonal themes and default store themes.

So try out Magento Multi Store development and see the Magento magic work for your business.

OpenXcell Technolabs helps you to grow your business with Magento Multi Store Development and providing you with hire expert Magento web developers services. We are a prominent provider of complete eCommerce Solutions. To know more about us, visit www.openxcell.com.

Tuesday, July 5, 2011

Corporate Website Design and Development

The raise of commerce has opened up new avenues of sales for companies. If you have a sizable number of visitors but low sales over the internet, then here are some of the things you should put into perspective and re-evaluate the effectiveness of website to create sales.

How the visitors perceive the company is largely affected by the color palettes used in the website. For instance, hues of blue induce a feeling of trust of delivering results and shades of yellow and orange portray cheerfulness and enthusiasm.

corporate web designer would know such nuances which are generally over looked by most of the web developers and even by the company itself. Custom made templates designed by professional corporate web designers will lend a clean and neat look to your website.

Low readability is another big reason for visitors to switch over to another website. Contrast of the text color against the background color contributes largely to the readability of the website. Though it may sound very obvious, this aspect of website designing is often missed out. Also the text formatting needs to be consistent throughout the website for a comfortable readability by the visitors.

A corporate website goes beyond aesthetics. Imagine this, the visitors of your website are confused as to where they can find the information they are looking for. Would you get sales? The right corporate web developer will know the true importance of content placement. If you have huge visitors but low lead conversion rate, one of the possibilities is that the content is not properly prioritized. Text on the tabs is as important as the content on each web page. A professional corporate web developer can help you to effectively text the tabs on your website and increase ease of navigation by the visitors. Check your website whether it contains content sufficient enough for the potential customers for making the decision to buy your offerings.

Well integrated newsletters, blogs and forums can increase the customer engagement on your website and up the prospects of lead generation. Corporate web developer can aptly design and integrate lead generation form and inquiry generation form which can help you to build a strong customer data base.

A professional corporate web designer can lend your website the finesse which will make it customer friendly and help you make the most of the web traffic your website receives.





The raise of commerce has opened up new avenues of sales for companies. If you have a sizable number of visitors but low sales over the internet, then here are some of the things you should put into perspective and re-evaluate the effectiveness of website to create sales.

How the visitors perceive the company is largely affected by the color palettes used in the website. For instance, hues of blue induce a feeling of trust of delivering results and shades of yellow and orange portray cheerfulness and enthusiasm. An experienced corporate web designer would know such nuances which are generally over looked by most of the web developers and even by the company itself. Custom made templates designed by professional corporate web designers will lend a clean and neat look to your website.

Low readability is another big reason for visitors to switch over to another website. Contrast of the text color against the background color contributes largely to the readability of the website. Though it may sound very obvious, this aspect of website designing is often missed out. Also the text formatting needs to be consistent throughout the website for a comfortable readability by the visitors.

A corporate website goes beyond aesthetics. Imagine this, the visitors of your website are confused as to where they can find the information they are looking for. Would you get sales? The right corporate web developer will know the true importance of content placement. If you have huge visitors but low lead conversion rate, one of the possibilities is that the content is not properly prioritized. Text on the tabs is as important as the content on each web page. A professional corporate web developer can help you to effectively text the tabs on your website and increase ease of navigation by the visitors. Check your website whether it contains content sufficient enough for the potential customers for making the decision to buy your offerings.

Well integrated newsletters, blogs and forums can increase the customer engagement on your website and up the prospects of lead generation. Corporate web developer can aptly design and integrate lead generation form and inquiry generation form which can help you to build a strong customer data base.

A professional corporate web designer can lend your website the finesse which will make it customer friendly and help you make the most of the web traffic your website receives.